When asked about her journey as an entrepreneur, Amielle remarks that her ability to handle risks seems to be a result of a deficiency in her genes, having come from a family of entrepreneurs. Having graduated from UBC with a Bachelor degree in English Literature, followed by a Masters in Business Administration in the UK, Amielle seemed destined to be on the path to becoming an entrepreneur. The first stop, Amielle founded Tagga Media, a customer data platform designed to help large brands better understand their customers. In 2017, Tagga was successfully acquired by Campaign Monitor.
Amielle is also an advocate for female entrepreneurship, currently sitting on the board of the Forum for Women Entrepreneurs. Up next on her agenda is working on launching a women’s investment fund, The Women’s Equity Lab. WEL is focused on empowering women angel investors through an educational and collaborative investment process. And on top of being an incredibly successful entrepreneur, fun fact, Amielle is also a published author.